How to outrank your competitors on Google Search

The search engine Google has a seemingly endless amount of information to offer, but how does it work? Before we even look under the hood and figure out what goes on within Google, understand that there is no quick fix when it comes to “getting your business to the top for Google.” In reality, if anyone ever tells you he (or she) can get you up at the top of the SERP page- hang up their phone or press spam because nobody has this superpower.

How does Google work?

Google owns 92% of the search market because its algorithm is so complex. It helps determine whether your business or a competitor will show up when potential customers are searching online. The complex algorithm works constantly to sift and sort through billions of websites and resources, ranking them based on topic, relevance, prominence, and performance. Google’s algorithm considers hundreds of factors (also known as signals) to determine whether your business deserves that coveted spot in their rankings- some examples include:
*The number of links pointing back to the site from other sites
*How long do people stay on the website once they reach it
Output: There’s this whole process for deciding which companies show up first for searches done by web users – businesses who pay advertising money get higher positioning in SERPS than others do – but there might be an even more complicated process happening behind-the-scenes thanks to artificial intelligence at work within Google’s algorithms! These algorithms help decide what sorts outrank others based on how many links point back toward them from other pages; how many minutes someone spends browsing your webpage after reaching it; WHERE YOU ARE LOCATED ON THE INTERNET AND WHO IS SEARCHING FOR WHAT YOU OFFER! Don’t forget about all those “signs.

The process of ranking factors can include:

Age of your domain (e.g., com)
Presence of relevant keywords throughout your web pages
Creation of useful, original content
Useful, original content, and more. At last count, SEO experts estimated that Google’s algorithm considers over 200 ranking factors but this number fluctuates each time Google updates its algorithms. The fact is no one truly knows which ranking factor makes the greatest impact but there are some best practices to increase a chance of standing out on Google like having an aged domain (e.g., com), presence, or relevant words throughout webpages…

5 top practices to adopt your website stand out on Google

There are 5 important practices you can adopt to make your website stand out on Google.
One of these is a fast load time, which will help drive new traffic and business through the door. You should also use original, useful content that defines what your company or brand stands for. When it comes to keywords be strategic in how you include them- remember they have no meaning unless people know what they’re looking for! Another way to rank higher and empower visitors on mobile devices is through responsive design: if more than 50% of searchers use a smartphone or tablet when searching online – this means that at least 41% don’t want anything but convenience! Lastly, keep your site secure with HTTPS encryption; if people’s personal data has been leaked by another site earlier in recent history- there’s nothing worse than shoddy security as mistrustful customers turn away from sites before even giving them the chance to wow their customer experience expectations with fantastic offerings like yours.

1. Fast load time

Fast load times can lead to more sales because people will want to stick around on your website and browse a little longer when they know that the page is loading quickly. This also means you won’t lose out on any potential customers!

2. Mobile-responsive design

More than half of all internet activity occurs on smartphones and tablets, so Google emphasizes the importance of designing your site in a way that works with all devices and browsers. If mobile users have trouble using your website they will probably exit before making a purchase or scheduling an appointment, which means you won’t see them again. Fortunately, most website builders (including GoDaddy’s) understand the importance of websites that are mobile-friendly which is why if you’ve built your sites recently or are getting ready to start it should work well for smartphone consumers as long as you test along the way by opening this site up on either device and clicking around to make improvements where necessary.

3. Secure experience

When you are online and visiting a webpage, the browser you’re using communicates with a web server. This can potentially be intercepted by hackers. That’s why Google pays attention to securing your website, as no one wants to get hacked!
The next time you visit a website on the internet, take notice of whether there is an address bar containing a padlock symbol or if it starts with HTTPS – both of these indicate that the site is secure and has been recognized by Google.
To make your website secure from hacking attempts- which in turn will protect any information given out during browsing sessions (including online retailer shopping)-get yourself an SSL certificate! Secure socket layer or SSL for short encrypts data between browsers (like Chrome) and web servers for protection against incoming attacks like DDoS attacks attempting to knock websites offline through various means such as Distributed Denial of Service Attacks).

4. Useful, original content

What kind of information does your business have? What do you offer or what services do you provide for people? Do these things differentiate you from other businesses in some way or are there various companies who could be providing those same services as well? Google considers useful, original content among its ranking factors for SERPs- so it’s important that this text displays differentiating characteristics about your company without being too promotional.

One of the best ways to get your business to rank higher on Google Search is by having unique and helpful content. You can find inspiration from other businesses’ website content, You can find inspiration by checking out your competitors’ website content, but you should never copy the content for their site onto yours. That would hurt your chances of showing up in Google’s search results. Keep updating your own site with a mix of educational blog posts, behind-the-scenes videos, and photos as well as descriptions that make clear what sets you apart from other businesses. You might schedule an hour or two a week to freshen up this content, it could pay off in terms of visibility on Google Search!

5. Keyword Strategy

Here is an easy-to-follow process for researching keywords because they are still instrumental in your ability to show up on Google Search. When you’ve completed the keyword research process, decide on the main keywords for each of your website pages and use them throughout the page title as well as in other places. Pro tip: Increase your chances of showing up on Google by using unique titles and descriptions throughout all pages of your site!

 

How to stand out on Google with a Business Profile

If you are a local business with a physical storefront or an available service area, it is important to be listed on Google so that your company can show up in search results. A recent study found that on average, the typical business received 59 actions from its Google Business Profile. Those actions included visiting their website and other locations for directions or checking out their album of photos and videos for more information about them.
The name of the game is in optimizing your profile to increase your chances of standing out among the competition as well as getting customer reviews every month through positive feedback which could tell consumers that you provide quality services while also telling Google they should place higher priority when showing them near the top spot of searches.

The basics of showing up on Google search with YouTube

Google owns YouTube, which means that any content uploaded to the platform will be indexed on Google Search. It also has a search-friendly website and an active Google Business Profile. Maintaining an active YouTube channel for your business can help you show up on Google Search ahead of your competitors as well! Why is this? Google owns YouTube, so when anything gets uploaded to it, it becomes indexed by google search. Here are some reasons why doing just that might benefit small businesses:
YouTube is the second most trafficked website in the world.
YouTube is No 2 (second only) when it comes to how many searches are done there every day – second only behind what we all know as Google itself! In other words, because video content uploaded to Youtube also shows up in google search results from time to time if it’s optimized properly, I’ve been able to make such optimization happen with some of my videos so that they rank at the top of google search engine for keywords like “finding out where do I go find my login information?”. This has led us not just to get more views each month but also to rank higher than our competitors on youtube AND Google SERPS (search engine result pages).

I hope you found this article helpful in learning how to stand out on Google. You may not have been able to rank at the top of the SERP without some work and creativity, but still, these tips for optimizing your website, Google Business Profile, and YouTube channel can give you an edge over your competition. Remember that SEO doesn’t just happen- we should be patient with ourselves as we build our digital foundation so that when it is time for more tips and tricks about building a bigger business even if it is small now will come sooner than later!

We will be happy to hear your thoughts

Leave a reply

Social Media Marketing Boutique Agency | Biz Go Media
Logo