If there’s one thing we know, it’s that social media has become a staple of modern marketing. It’s a fast and cost-effective way to connect with your audience and promote your business. Unfortunately, that also makes social media a breeding ground for mistakes. From the most un-social posts to the most bizarre FOMO reactions, we’ve seen it all. If you’re a new marketer who’s looking to get more involved in your business’s social media marketing, you’re probably making some mistakes too. Here are 7 social media marketing mistakes to avoid that new marketers make.
You only post once a day
We get it. You’re new. You don’t know what you’re doing. You’re not ready to take on the world, yet. We get it. You’re just getting started. But before you know it, you’ve been at it for months. Sure, there are a handful of marketers who have the patience to wait a week between posts, but most people don’t need 24 hours to update their followers. What’s more, your followers won’t spend their time waiting for you to post. They want to see real-time content from you, not a random collection of pictures from your phone. They want to engage with you, too.
You only post engagement bait
You’ve probably seen the social media posts that show a ton of engagement, like a ton of followers or retweets. This is usually accompanied by the caption, “30% of social media posts get 0 engagement,” which is a lot. Unfortunately, this is not the best way to post. The more you post posts that only invite comments, likes, and shares, the more you’ll see it negatively affect your brand. Instead of focusing on only the most superficial metrics (like likes and shares), you should be focusing on the key ones like building a strong community and creating quality content. This will lead to more engagement, leads, and sales.
You only post content marketing
There’s no question that content marketing is important. However, you need to get creative with your posts to avoid falling into the trap of only posting content marketing. For example, instead of posting a blog post about how great your product is every day, post some behind-the-scenes content or a few photos of your team. This will mean you’re not just writing blog posts, but you’re also posting videos that are more engaging.
You only post video ads
Advertising is a huge part of social media marketing. However, too many marketers make the mistake of only advertising on Facebook, Instagram, or Twitter. This is a mistake. The idea of social media marketing is that you’re in touch with your audience. That’s going to be on their phones, computers, TVs, and other devices. And, to be successful, you’re going to have to post on other platforms like LinkedIn, Snapchat, and Medium. Otherwise, how are you reaching the people who aren’t on Facebook? Therefore, you should be posting video ads on all platforms. This will allow you to reach more people and create more brand awareness.
You only use hashtags
Hashtags are a fact of life on social media. If you don’t use them, you’re alienating a large portion of your community. There’s no doubt that hashtags are a great way to reach a wider audience and promote your brand. They can also help you discover new followers. However, you need to make sure your hashtags are relevant to your brand. You need to make sure that your hashtags are the ones that match your industry and the topics you discuss the most on social media.
You only use branded profiles
What’s the point of having a brand profile and using it for a year and then never posting again? Branded profiles are a great way to show off your company logo, brand colors, and quote. However, you should be using them consistently as part of your social media strategy. Branded profiles can be a great way to get your name out there. However, you need to make sure that you’re posting regularly and not just posting a few times and then leaving your followers for a week. Otherwise, you’re just posting a logo and a picture with no real content.
You overuse automation
Automation is a good thing. We’re talking about scheduling posts to go out during off times and on holidays. However, you need to be careful not to overuse it. You don’t want to be posting content like a robot. You want to be posting engaging, real-time content that your followers want to see from you. Social media is about being social and engaging with your followers. If you’re too busy trying to meet a strict posting schedule or blindly following a social media strategy, you’re probably making too many mistakes. These mistakes are common for all new marketers. There’s a good chance that you’re making a few of them too. Hopefully, you found this post and will be able to avoid them in the future.
Social media is evolving constantly. It’s a challenge to stay current and on top. That can make it seem like there’s a social media learning curve never-ending. While it is true that there’s a lot to learn, there are also a few mistakes you can easily avoid. At the end of the day, social media is all about creating a memorable experience around your brand. If you’re not doing so, you’re making some serious social media mistakes.